HPP Equity Case Study

The client

HPP Equity, LLC ("HPP Equity") is an Indiana-based real estate syndicator established in 2019. Since inception, the HPP family of companies has acquired over $40 million in assets across hundreds of single family rentals (SFRs) in the Michiana area, and have recently expanded to include a $30 million investment into student housing. This growing regional enterprise aims to acquire over $100 million in assets across SFRs, student housing and small multifamily residences by 2024, and seeks to expand regionally from its roots in South Bend to neighboring cities and states.

The challenge

As HPP Equity continued to expand, a leading priority for the company was in both formulating new investor relationships and nurturing existing relationships without losing its signature personal touch. Building out marketing efforts and securing those valuable relationships also required that HPP Equity be equipped to tell strong success stories backed by a solid foundation of data—a challenge when data was being processed inconsistently and reports were being generated in manual fashion.

HPP Equity initially considered Yieldstreet and other Regulation A offerings as fundraising solutions, but was concerned with the loss of equity that accompanies platforms of such size. The company also found that such large investment platforms came with exorbitant price tags and unnecessary levels of complexity—both significant deterrents for a team trying to make the fundraising process quicker and easier.

The company needed a platform that could both centralize and bring additional intelligence to its data, enhance investor relationships via tech-enabled processes, and create trust and build a record of legitimacy through strong storytelling—all while being easy and affordable to set up.

The solution

Janover Connect's superior value and affordability gave it a huge advantage over the competition, leading HPP Equity to choose Janover Connect to support its data needs, investor relationships and marketing efforts.

With Janover Connect, HPP Equity was able to automate highly manual, time-consuming fundraising processes, allowing the team to capitalize on existing efforts rather than continually reinvent the wheel. HPP Equity leveraged Janover Connect into an inviting online platform where prospects could see, explore and appreciate HPP Equity's track record of success for themselves.

HPP Equity was able to focus its efforts on the important work of building partnerships, because Janover Connect helped cut the time spent on routine updates and administrative questions down to minutes. For clients, having the ability to pull documents right from Janover Connect's secure centralized platform at any time meant less time wasted on phone calls and fewer steps to get to the data they needed.

The results

After implementing Janover Connect at the company, HPP Equity has enjoyed the following benefits:

• More capital won and more deals closed. With a lighter operational burden, HPP Equity is able to focus more on value-add activities. The company has found that not only can it now raise capital more quickly, but it can also, with that capital, go after and successfully close more deals than before.
• Enhanced relationships with investors. Janover Connect empowered HPP Equity to collaborate with investors consistently and accurately, enabling the company to accrue credibility, goodwill, and trust in its relationships.
• Improved storytelling to support outreach. With Janover Connect's dynamic dashboards and visual data representation, HPP Equity can showcase its success trajectory through valuable analytics based on real-time data in the platform. The outcome? Impactful stories that win prospects over.

HPP Equity continues to look eagerly ahead and envision new ways to leverage Janover Connect for even greater future success.